Standard Chartered and Liverpool FC have teamed up to help eliminate avoidable blindness through the bank’s top community programme, Seeing is Believing, for the sixth year in a row.
Two days after the World Sight Day, on October 14, the Reds will take to the pitch at Anfield wearing the Seeing is Believing logo on their shirts for an iconic fixture against Manchester United.
Following the EPL match, there would be a series of online charity auctions on Charity Stars in support of Seeing is Believing, where fans and supporters would bid for limited edition match day shirts signed by the players. All donations would be matched by Standard Chartered and mobilised to win the fight against avoidable blindness globally.
Although more than 253 million people around the world suffer from visual impairment issues, up to 80 per cent of cases can be prevented or cured. This season marks the sixth year Standard Chartered and Liverpool have come together to support Seeing is Believing. To date, the partnership has raised almost £300,000 through fan contributions, auction proceeds and bank matching.
Billy Hogan, Chief Commercial Officer and Managing Director, Liverpool FC, said, “We are delighted to partner Standard Chartered for a sixth year to support Seeing is Believing. By building awareness about visual impairment amongst our players and fans, I am sure we can progress the fight against avoidable blindness and improve the lives of millions globally.”